Amplify 2020

The largest gathering of product and growth leaders in the world. Brought to you by Amplitude.

October 14, 15, and 16 - Virtual Event

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What is Amplify?

Amplify by Amplitude is a conference for the product and growth leaders building next-generation digital experiences. Come learn how the world’s most iconic brands use product intelligence to break through limits, beat their rivals, and keep customers coming back.

what is amplify

Join your peers

Product teams, data scientists, marketers, analysts, and designers all come to Amplify to learn how to build products for growth. You’ll hear how companies and brands like AB InBev, Imperfect Foods, IBM, and others take a product-led approach to beat the odds and win.

Speakers

North America, October 14, Agenda

October 14 start 9:00 PT 00:30

Life at the Edges

Jan Chipchase
Founder and Director of Studio D Radiodurans

start 9:30PT 00:50

The Amplitude Keynote

Spenser Skates
CEO at Amplitude

Justin Bauer
EVP of Product at Amplitude

Shadi Rostami
EVP of Engineering at Amplitude

Kurt Williams
Global Director, Consumer Products at AB InBev

Ivan Galea
VP, Head of Analytics and Data Science at Atlassian

Our annual Amplitude keynote is not to be missed. This year’s speakers include our founder and CEO Spenser Skates, EVP of Product Justin Bauer, EVP of Engineering Shadi Rostami, and special guests Ivan Kurt Williams, Global Director, Consumer Products at AB InBev, and Ivan Galea, VP, Head of Analytics and Data Science at Atlassian. Join us and find out what’s next at Amplitude.

start 10:25PT 00:20

Building your product roadmap with emergent behaviors

David Packles
Director of Product at Peloton Interactive

What can the few tell you about the many? And how can you use your findings to build products that appeal to a wide variety of users? Peloton’s Director of Product, David Packles, will answer these in his talk as well as leave you with a few tips to use in your org.

start 10:45PT 00:30

Panel: Growth in a Pandemic

Sandhya Hegde
Executive Vice President, Product at Amplitude

Vinay Bhat
VP of Data Science at Shipt

Patti Chan
VP of Product at Imperfect Foods

Phillip Rossi
Director of Data Science at Shopify

The spread of COVID-19 forced digital transformation to move from a steady trend to a required strategy overnight. This panel — featuring product and data science leaders from Amplitude, Shipt, Imperfect Foods, and Shopify — will discuss how their companies have survived and thrived by carefully understanding their customers’ changing behaviors and needs.

start 11:25PT 00:20

What We Learned from Driving Digital at IBM

Nilanjan Adhya

Chief Digital Officer, IBM Cognitive Applications at IBM

Since its founding in 1911, IBM has seen and led several industry-changing technology trends. They know what it takes to transform successfully, and their transition to becoming a digital company is no exception. In this talk, Nilanjan Adhya — Chief Digital Officer, IBM Cognitive Applications — will discuss the challenges they faced and are overcoming, including their work in AI.

start 11:45PT 00:20

You Can Become a Cross-functional Data Leader. Here's How.

Maura Church
Director of Data Science at Patreon

As a data leader, have you ever felt left out of decisions because your team is seen as more of a service department than a strategic partner? Having faced this problem herself, Patreon’s Director of Data Science, Maura Church, has had to learn how to break out of the mold and become a cross-functional data leader who is part of key collaborations with product, design and beyond. In her talk, she’ll cover how you can also make the switch and why having a strong data leader helps the organization’s product strategy.

start 12:30PT 00:20

The Big Shift: How Squarespace Learned to Embrace Hypothesis-driven Product Development

Jonathan Hastings

Group Product Manager, Growth at Squarespace

What happens when the music stops? What do you do when you can’t just rely on great ideas anymore as the thing that pushes your business forward? In this talk, Jonathan Hastings will talk through how his team at Squarespace — a sixteen year old company — pushed its business to the next level through a cultural shift that embraces data transparency, data visibility, and democratization of data.

start 12:50PT 00:20

How Winning Retailers Leverage Data to Break Out of the Big Box

Noah Rosenberg
Director of Digital Growth at World Wide Technology

When you think of digital transformation winners, your go-to example likely isn’t a third-generation, family-owned grocery retailer. Noah Rosenberg, Director of Digital Growth at World Wide Technology, will upend your expectations and walk you through how a non-traditional retailer is using data to accomplish what all retailers today strive for: building a more rewarding and frictionless experience for customers that keeps them coming back.

start 01:20PT 00:20

How to Make No-Limit Decisions: Life Lessons from a Pro Poker Player

Maria Konnikova

NYT best-selling author

EMEA, October 15, Agenda

October 15 start 10:30 CEST 00:50

The Amplitude Keynote

Spenser Skates
CEO at Amplitude

Justin Bauer
EVP of Product at Amplitude

Shadi Rostami
EVP of Engineering at Amplitude

Kurt Williams
Global Director, Consumer Products at AB InBev

Ivan Galea
VP, Head of Analytics and Data Science at Atlassian

Our annual Amplitude keynote is not to be missed. This year’s speakers include our founder and CEO Spenser Skates, EVP of Product Justin Bauer, EVP of Engineering Shadi Rostami, and special guests Ivan Kurt Williams, Global Director, Consumer Products at AB InBev, and Ivan Galea, VP, Head of Analytics and Data Science at Atlassian. Join us and find out what’s next at Amplitude.

start 11:20 CEST 00:16

Implementing a product framework in a non-product centric company

Damien Delautier
CPO, Canal+

Product management is more than just delivering mockups. But many organizations have been slow to understand how a product framework can bring concrete solutions to core business problems. Canal+ CPO Damien Delautier will explain how any organization can find value and achieve growth through a product-led philosophy.

APAC, October 16, Agenda

October 16 start 14:00 SGT 00:50

The Amplitude Keynote

Spenser Skates
CEO at Amplitude

Justin Bauer
EVP of Product at Amplitude

Shadi Rostami
EVP of Engineering at Amplitude

Kurt Williams
Global Director, Consumer Products at AB InBev

Ivan Galea
VP, Head of Analytics and Data Science at Atlassian

Our annual Amplitude keynote is not to be missed. This year’s speakers include our founder and CEO Spenser Skates, EVP of Product Justin Bauer, EVP of Engineering Shadi Rostami, and special guests Ivan Kurt Williams, Global Director, Consumer Products at AB InBev, and Ivan Galea, VP, Head of Analytics and Data Science at Atlassian. Join us and find out what’s next at Amplitude.

start 14:50 SGT 00:20

How to build a culture that focuses on impact

Shally Modi
Co-founder, Head of Product at Pratilipi

Watch Amplify 2020

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Featuring speakers from Peloton, IBM, Imperfect Foods, and more.

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2019 talks

Amplitude CEO Spenser Skates on the Product-Led Era | Amplify 2019

Spenser Skates

Zoom CEO Eric S. Yuan in conversation with Amplitude CEO Spenser Skates | Amplify 2019

Eric S. Yuan

Amplitude VP of Product Justin Bauer - Product Intelligence | Amplify 2019

Justin Bauer

Amplitude EVP of Engineering Shadi Rostami on Product Intelligence | Amplify 2019

Shadi Rostami

Marcelo Pascoa and Elie Javice on Burger King brand and product love | Amplify 2019

Marcelo Pascoa and Elie Javice

Merci Grace: Happy to Help | Amplify 2019

Merci Grace

Dropbox VP, Product and Growth Adam Nash on great product leaders | Amplify 2019

Adam Nash

Pinterest Head of Growth Marketing Lisa Sullivan-Cross | Amplify 2019

Lisa Sullivan-Cross

James Buckhouse on Human Experience Design | Amplify 2019

James Buckhouse

Siqi Chen — On Change | Amplify 2019

Siqi Chen